Shampoo brand uses its head in signing sponsorship deal making it Official Shampoo Sponsor of the Football ConferenceFootball Conference sponsor Wash & Go brings the ritual of Head Tennis to Wrexham Football Club in a competitive and interactive session with the players, to celebrate announcing its position as ‘Official Shampoo sponsor’ to the league.
Building on Wash & Go’s heritage in grassroots football, the new official shampoo sponsor today announced its return to the beautiful game by hosting a game of the popular training technique, at Wrexham FC’s training ground.
Wrexham strikers Brett Ormerod and Andy Bishop get the ball rolling on the new deal ahead of Friday’s big televised home game against Luton Town. (see photograph)
The sponsorship marks a return to Wash & Go’s football roots which have seen iconic adverts as a regular fixture on TV. Three years ago the famous ads were spoofed by former Premier League star Jimmy Bullard in 2010 to celebrate the brand’s 21st anniversary.
Wash & Go has signed a commercial partnership to supply all 68 Football Conference Premier, North and South clubs with shampoo and support a host of grassroots initiatives.
Wash & Go Brand manager Helen Johnson said: “Wash & Go is committed to celebrating and supporting the Football Conference and grassroots football and it’s brilliant that we can now share our status as Official Shampoo Sponsor. We wanted a creative way to launch this new partnership so Head Tennis seemed the way to go. The brand has a rich heritage in football and we are very excited to see this revived with our new status as the official shampoo of the Football Conference.”
The partnership comes at an exciting time in the history of the Football Conference as BT Sport is set to televise 30 live matches this season. The Football Conference has also recently signed a new title sponsorship with online payment company Skrill.
Brian Lee, Chairman of the Football Conference said “We are very pleased to welcome 'Wash & Go' as the Official Shampoo Sponsor to the Football Conference. The brand has a strong heritage and a genuine interest in our game and we are positive our clubs, and especially their players, will be grateful for such practical involvement.”