New Football Conference partners At The Races (ATR) will kick-off their Skrill Premier, North and South preview slot as part of their ‘Sport On Saturday’ programme this weekend.
The show runs from 11.15am to 12noon this Saturday and will highlight the best sports betting opportunities.
The Conference slot is expected to start just before 11.30am and will feature Skrill spokesman Alan Alger previewing the key games from each division. The show is presented by Tony Ennis.
ATR has agreed terms for the non-exclusive right to use archive coverage of Football Conference matches in the programme.
The channel is distributed via Sky, Virgin and UPC to over 13 million homes and registers a monthly reach of around 2 million individuals (BARB and Nielsen).
The Football Conference has also granted ATR the exclusive right to produce and distribute an audio/visual service of live coverage from 30 top matches broadcast on BT Sport, archive match coverage and data to licensees in territories worldwide, excluding the UK and Ireland.
Be sure to tune in via Sky channel 415 or Virgin channel 534.