WHSmith is delighted to once again be supporting and celebrating World Book Day, now in its 23rd year.
With the worldwide mission to give every child and young person a book of their own, World Book Day is marked in over 100 countries across the globe and is the biggest annual celebration of books and reading in the UK.
Working in partnership with the National Literacy Trust, and supporting the Premier League Primary Stars programme, WHSmith will be marking World Book Day this year with pop-up book stalls at professional football club match days across the UK this February and March. Children will be able to swap their £1 World Book Day token for one of the twelve exclusive 2020 World Book Day books to take home from the match.
World Book Day tokens will be handed out on arrival to all children attending the match at the Bees match with Boreham Wood this evening (3rd March). The WHSmith pop-up stall will be located in the foyer at the Legends Stand for all children to redeem their free books.
Head of community Matt Dixon said:
“It’s fantastic to be involved with World Book Day. It’s important for us to be able to help children and young people develop a passion for reading.
"Using football is an excellent and engaging way to encourage those that might not usually read to also pick up a book, not to mention, all the other advantages that reading can provide. Happy World Book Day!”