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The Hive Foundation

PL Kicks, which started in 2006 and is celebrating its 10th anniversary, has a long history of using the power of football and the value of sports participation to help hard-to-reach youngsters in some of the most high-need areas.

By engaging youngsters in constructive activities, including a wide variety of sports, coaching, music and educational and personal development sessions, communities up and down the country have been transformed with impressive sports participation rates and the authorities reporting up to 50% reductions in anti-social behaviour in the areas in which it is delivered.

In the 2014/15 season alone over 50,000 young people took part in the programme. The scheme has also enabled thousands of youngsters to find routes into education, training and employment with volunteering being a key component.

As part of the 10-year anniversary celebrations, each of the professional clubs running PL Kicks sessions will be asked to nominate a 'PL Kicks Hero', someone who has taken part in, volunteered to help at or worked on the programme and who has inspired others through their dedication, work ethic and own personal development.

This individual's story will then be immortalised in a comic illustration designed by Marvel and DC Comics artist John McCrea.

One of the highlights of the programme is the annual Premier League Kicks Cup which brings together all of the clubs for a showpiece small-sided football competition.e programme was formerly branded Kickz and began as a pilot project in London between the Premier League and the Metropolitan Police in 2006, with a vision to "build safer, stronger, more respectful communities through the development of young peoples' potential".

Its aim is to use football to bring communities together and engage with young people, getting to youngsters who had previously proven difficult to reach and guiding them towards a range of healthy and constructive activities.

Premier League Primary Stars uses the appeal of the Premier League and professional football clubs to inspire children to learn, be active and develop important life skills.

Available to every primary school in England and Wales, it inspires girls and boys aged 5-11 in the classroom, the playground and on the sports field.

Teaching materials cover subjects from English and Maths to teamwork and PE, with free to download activity ideas, worksheets, lesson plans, fun assemblies and exclusive videos.

Learning is connected to the real world of sport to enthuse pupils when tackling challenging PSHE topics such as resilience, diversity, self-esteem and fair-play.

Professional football club staff work with teachers to deliver fun, educational sessions in a range of subjects within local partner schools.

Competitions range from national football tournaments, to creative writing and reading challenges for reluctant readers.

Premier League values underpin everything on offer, encouraging children to:

  • Be ambitious – work hard and never give up on their goals
  • Be inspiring – set a great example to others
  • Be connected –work well with others and in a team
  • Be fair – treat people equally and think of others

The easy to use resources, which link to the national curriculum, have been developed in partnership with primary school teachers and subject experts, such as the PSHE Association and National Literacy Trust.

Club support and online resources are also designed to help primary school teachers improve their confidence and skills in delivering PE lessons.

Registered schools will have the opportunity to apply for free kit and equipment and books from celebrated children’s authors. All schools that register receive a free values incentive pack with stickers and certificates to reward positive behaviour and achievements.